Career Pathways: From Technical Vet to Commercial Leader

The journey from a technical veterinary role to a commercial leadership position is becoming more common—and more essential—in the animal health industry. Today’s leading companies value professionals who not only understand animal science at its core but can also drive growth, communicate value, and shape strategy.

So how do you transition from clinical or technical expertise into a commercial leadership role? Let’s explore the key steps, skills, and pathways that make it possible.

1. Start with a Strong Technical Foundation

Many successful commercial leaders in animal health started their careers in clinical practice, regulatory roles, or technical support. This foundation builds credibility and trust—especially in a science-driven industry.

Roles that often serve as launchpads:

• Field veterinarian or technical advisor
  
• Regulatory affairs associate
  
• Clinical research coordinator
  
• Product development or R&D roles
  

Hands-on experience in diagnostics, therapeutics, or livestock systems gives you unique insights into customer pain points and product performance—critical for commercial strategy.

2. Build Commercial Awareness

To move beyond the technical scope, you’ll need to develop an understanding of how products reach the market, what drives customer decisions, and how businesses grow.

Ways to develop commercial acumen:

• Collaborate with sales and marketing teams on product launches or customer training.
  
• Volunteer for cross-functional projects—especially those that involve pricing, positioning, or customer segmentation.
  
• Study the commercial side: learn the basics of market analysis, budgeting, and revenue models.
  

Understanding the “why” behind business decisions positions you as more than a technical expert—it shows leadership potential.

3. Strengthen Communication and Influence

One of the biggest transitions from technical to commercial roles is shifting from delivering information to influencing decisions. As you grow, your ability to simplify complex science and drive action becomes a key asset.

Focus on developing:

• Storytelling skills: Frame technical data in ways that connect with customer needs or business goals.
  
• Public speaking: Deliver product presentations or lead internal training sessions to boost your visibility and confidence.
  
• Negotiation and relationship-building: These skills are central in roles like key account management or partnerships.
  

Commercial leaders must translate science into value—and do so with clarity and impact.

4. Explore Hybrid Roles as Stepping Stones

You don’t need to make a leap overnight. Many commercial leaders progressed through hybrid roles that combine science with business.

Transitional roles may include:

• Technical sales specialist
  
• Product manager or portfolio manager
  
• Business development associate
  
• Strategic marketing or customer success roles
  

These positions let you apply your veterinary knowledge while learning how to manage markets, launch strategies, and lead teams.

5. Seek Mentorship and Strategic Career Moves

As with any leadership path, growth is faster with the right support and smart decisions. Surround yourself with people who have made the transition—and learn from them.

Tips:

• Find mentors who’ve walked the same path and ask how they made the jump.
  
• Attend leadership programs or commercial training designed for scientists or veterinarians.
  
• Be open to relocation or new sectors (e.g., aquaculture, companion animals, livestock nutrition) that offer broader commercial exposure.
  

Intentional steps and curiosity can open unexpected doors.

Final Thoughts: Science and Strategy Go Hand in Hand

Veterinarians and animal science professionals bring a unique blend of empathy, problem-solving, and deep technical understanding. These are powerful tools—not just in the lab or clinic, but in boardrooms and commercial teams.

The path from technical vet to commercial leader isn’t about leaving science behind—it’s about using it to drive innovation, build relationships, and lead change. With the right mindset, skills, and opportunities, your next chapter could have a far greater impact than you imagined.

Thinking of a career pivot?

Whether you’re considering your first commercial role or aiming for a leadership position, we’re here to help you map the journey. Let’s explore your next step together.

Share this with a colleague or friend!